We talked to 50 business owners who are working with professional SEM partners, and we asked them, "How do you judge the effectiveness of your online marketing efforts?" Which response was the most popular?
Am I getting a satisfactory click-through rate on paid campaigns?
Is there an upward trend in non-clicked impressions?
Do first-page bounce visitors typically come back a second time?
Is the phone ringin' and the door swingin'?