“[As] machines become more and more intelligent people will let machines make more of their decisions for them, simply because machine-made decisions will bring better results than man-made ones.”

Agree
Disagree

If your Modus Operandi was lifted straight from the Unabomber's Manifesto, then it might be time to reevaluate things.

Most marketers rely on sophisticated algorithms to guide campaign planning and budget allocations. That's a big reason why online marketing is such a powerful opportunity for advertisers. Don't forget, though, to provide the occasional human touch that can make the difference between a merely efficient campaign and an exceptional campaign.