1.  Who would be the better PPC campaign planner:  General Patton or Tiger Woods?

2.  Which sidewalk path on SMU's campus gets the most traffic?

3.  Can you guess the most effective keyword terms?

4.  Is this billboard on Camelback Road in Phoenix the world's greatest advertisement?

5.  Can you recognize the clever trick that Google has borrowed from the Yellow Pages?

6.  What prevented Snakes on a Plane from being a box office hit?

7.  Who would be the better SEM account manager:  Picasso or Shakespeare?

8.  How much should SEMs rely on machines when planning a campaign?

9.  Which Johnny Carson character would be most likely to close a sale?

10.  How do most small business owners judge SEM results?